Anirva Gives Back


As we have met new people in the industry, we found that employment is the one of the greatest forces of empowerment that a woman can have. Anirva has chosen to partner with AADA with a common aim to empower women through employment opportunities and much needed advocacy services. One of Anirva’s newest ventures, to promote women empowerment, is to pledge 5% of our profits to AADA. Through this humble contribution, we want to associate our brand with the values we believe in. Every Anirva product you buy will make you a part of this chain that strives to empower women. Our products will help you connect with a cause that needs vital support.


Anirva believes in the spirit of giving back to society. We have found a high participation of women involved in the whole manufacturing chain of our products. Right from the cultivation of the botanicals to the end packaging, our products are the embodiment of women’s empowerment. Each and every product you buy at our store will help a woman earn her financial independence. We also make sure to advocate for equal pay for women with all our suppliers and business associates. Our commitment to women’s empowerment grows strong with our partnership with AADA which has the potential to address subtle cultural issues that hinder women equality among Asian women in US society. Most of our success stories emanate from the economic freedom that AADA are able to provide to some of the victims. AADA support various NGO programs by offering part-time jobs and providing legal support to victims of domestic violence. AADA also teach communication skills and other basic skills that help them to stand up in society with their heads held high.


AADA is a non-profit institution that aims to empower women who face domestic violence and whose social and cultural heritage traces back to the Greater Asia. The primary goal of AADA is to get rid violence against women and also focus on the underlying aspects of oppression like psychological torment and sexual assault. Oppression comes in many forms and sadly most of it remains unreported. In most cases, the fear of social prejudice prevents women, especially of Asian heritage, from reporting these crimes. According to the National Intimate Partner and Sexual Violence Survey (NISVS) 2016, done by the Center for Disease Control and Prevention (CDC), 1 out of 4 women in the US faces some form of violence by their intimate partners. However, the problem is not only limited to the US and this UN Women report finds that 35% of the women worldwide have experienced either physical and/or sexual intimate partner violence or non-partner sexual violence. These findings run parallel with many other reports that independently point out this sad aspect of the 21st century.

What AADA Does

Modern society has little time or ethos to take up these issues at the core level. Hence, AADA has the vision to empower women to fight against all forms of oppression and also find meaningful ways of coping with the psychological stress. It aims to reach out to the neglected and downtrodden women of Asian background who have faced the ugly wrath of sexual violence or domestic violence. Asian women are particularly vulnerable to domestic violence because of cultural barriers and social isolation they face due to these cultural limitations. Most of the victims AADA meet are afraid to reach out the authorities which stem from a perceptional fear of police/judiciary in their native countries. At AADA, empowerment of women is the core focus, working continuously to bridge the gap between domestic violence and justice. AADA believes that bringing the skeletons out of the closet will wake up society and pave the way for a future without crimes against women. AADA achieves this goal by organizing public awareness camps, setting up support systems, offering advocacy services and reaching out to like-minded organizations. Women empowerment remains at the heart of our vision and we believe that change in mindset will go a long way to help our cause.

The Story of AADA

AADA came into existence in 2001. Since its inception, AADA has played a vital role in connecting women near the Houston, Texas area and advocate victims of domestic violence. AADA is a non-profit corporation organized and operated exclusively for charitable, educational, and social welfare purposes within the meaning of section 501(c)(3) of the Internal Revenue Code. The founders of AADA have taken up this cause after being victims themselves. The organization flourished under the guidance of four key members, Shantha Raghuthaman, Salma Siddiqi, Rehana Sarwar and Swapna Chaudhary. It has grown to include many new volunteers who work relentlessly to offer help to the victims. AADA helps to bridge the linguistic barrier by offering advocacy in native languages such as Arabic, Bengali, Cantonese, Farsi, Filipino, Gujarati, Hindi, Russian, Tamil, Turkish, Taiwanese, Mandarin, Urdu and Vietnamese.