When I was growing up in South India, my mother relied on Ayurveda to address our health issues. An herbal tincture or an ingestible worked from the inside out, and a topical worked from the outside in. This “science of life” modality embraced caring for the self as a whole, incorporating all facets that comprise our vitality.
Our skin is our largest organ. To care for it properly requires the same mentality: the embrace of the whole self. When I relocated to America in the 1980s, I couldn’t justify the application of expensive topicals that didn’t permeate and nourish the deepest layers of our skin. If, to paraphrase Hippocrates, food is our medicine, and medicine our food, we must nourish from the inside out and the outside in.
Inspired by ancient treatment modalities, I worked with top scientists, cell biologists, and formulators to develop science-backed, systemic products with highly active ingredients. I also set exacting expectations for Anirva in research, manufacturing, distribution, and performance. To fulfill these, I applied my expertise in supply chain, manufacturing, and business transformation to source the most efficacious ingredients and create the best products while also embracing sustainability.
That’s the essence of Anirva, offered to you.