INSTAGRAM

• Take clear, well lit photos
• Take consistent, relevant photos that inspire and add value
• Sell a “Lifestyle” along with Anirva products
• Use backgrounds and colors to convey your message and set the mood
• Remember to check your background
• Get creative and tell a story with your photos
• Take photos with placement in mind
• Use the photography “Rule of Thirds” for interesting and balanced photos (see examples below)

• Over post-process your photos
• Avoid borders, vignettes, unnatural overlays/filters and soft focusing (especially faces)
• Over complicate the image with a busy background or too many props
• Use flash or overly harsh exposure
• Isolate the product from the human experience – it should reflect it
• Shoot photos that are staged, ridged and don’t reflect life

The rule of thirds involves mentally dividing up your image using 2 horizontal lines and 2 vertical lines, as shown below. You then position the important elements in your scene along those lines, or at the points where they meet.